Joe Fields - October 27, 2016 - Gaming, Influencer Identification, Tech Augmented Reality: Top 100 Influencers and Brands
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented
(or supplemented) by computer-generated sensory input such as sound,
video, graphics or GPS data. As a result, the technology functions by
enhancing one’s current perception of reality. This is in
contrast to virtual reality which replaces the real world with a
simulated one.
AR is in the early stages of an
explosive growth cycle. The Pokemon Go phenomenon raised awareness and
expectation for the vision of AR. Worldwide AR markets are poised to
achieve significant growth with the use of smartphone apps and headsets
or glasses to project digital information as images onto a game image or
a work situation. Game Based and Industrial End-To-End Process IoT
Augmented Reality markets are anticipated to reach $7 Trillion by 2027 according to Research and Markets.
WHAT ARE THE EXPERTS SAYING?
We reached out to some of the top influencers on our list to ask them for their views on augmented reality. We spoke to Keith Curtin (#1), Sanem Avcil (#2), Chris Madsen (#4), Mike Quindazzi (#5), Rob Crasco (#6), Cathy Hackl (#9), Tamara McCleary (#10), Dr. Monica Burns (#11), (#12) and Tim Hughes (#13). Be sure to follow them to stay up to date on the best content and resources on augmented reality.
Keith Curtin – Founder: See Digital
“A recent survey conducted by Forrester Research indicates that
by the end of 2016, 4.8 billion people worldwide who use mobile devices
will represent half of the global population. This is a clear indication
that brands & agencies should be investing heavily in a strong,
mobile-first strategy to connect with this mobile centric user-base.
Augmented Reality (forecasted to be a $150 billion dollar industry by
2020) creates an opportunity for brands & agencies to build new
digital pathways to tell stories, sell to and engage with consumers
straight from product packaging in a way that’s never before been
possible. While much emphasis lately has been primarily focused on
gaming & promotional initiatives (hence the “Pokemon Go” effect) the
core value for brands will be the acquisition of unique consumer data
sets that can be leveraged by the emergence of Machine Learning,
Artificial Intelligence and Predictive Data Analytics. There will be an
incredible shift in precision within the digital marketing &
eCommerce industry in the next few years!”
Sanem Avcil – Founder at Founder Politehelp
“For the following years with better 3D Graphics Augmented Reality games will impress all the gamers.”
Chris Madsen – Social VR Liaison at Road to VR, Partner Relations at Morph 3D
“Augmented Reality devices access, manipulate and present data in
real time within the environment of the user. AR is becoming more
powerful as evolving technology allows us to capture more environmental
data than ever before. AR applications utilizing this data allow
interactions relative to our physical space effectively giving us
superpowers such as the ability to look through walls, identify unknown
objects, read foreign languages and even get step by step visual
assistance with problems all in real time. As a tool for personal
enhancement the possibilities are staggering. The most exciting
thing to me is how artificial intelligence is converging with AR.
Fully interactive AI assistants, teachers, doctors, guides, instructors,
entertainers, companions and more will eventually be just a command
away. What they will they look like and how they will function is a
work in progress. At Morph 3D we are implementing dynamic, customizable
avatars to provide AI’s, users and in-app characters a way to be
represented in our multiple realities. We are living in the future,
folks. Buckle up and enjoy the ride!”
Mike Quindazzi – Business Development Leader and Management Consultant at PwC
“How will enterprises engage their people and customers with
augmented reality to drive a more productive experience? As the
interfaces (including optics), fragment platforms, more powerful systems
and new content continue to mature, the success of PokemonGo
illustrates at least 10 use cases businesses can win with today.”
Rob Crasco – Co-Owner, VR Advocate / Entrepreneur at Cyber Adept
“Augmented Reality takes the power of the computer and overlays
your reality with it. No longer just looking at a screen full of data
you look through the screen and see the information in the context of
the real world. Right now you can hunt for Pokémon, see directions and
information about the street you are on, or get a planetariums worth of
information over the night sky. Eventually AR will take the form of
glasses that will show you translated versions of printed text, direct
you to where you parked your car or help you assemble your Ikea
furniture. This of course will lead to a fusion of augmented reality and
virtual reality into mixed Reality, either by showing virtual objects
in the real world like Microsoft HoloLens or Bringing Real Objects into a
virtual space like Intel’s Project Alloy. Augmented reality will
eventually become an ultimate tool helping you with your day to day
tasks, as indispensable as your smartphone is to you today.”
Cathy Hackl – Virtual Reality/AR Evangelist & Speaker, writer at VRSCOUT, & PR Engineer for Social VR Live
“The conversation surrounding augmented
reality and virtual reality, is at its core, one about the future of
computing & human-computer interaction”
Tamara McCleary – CEO & Brand Ambassador at Thulium
“While often overshadowed by Virtual Reality (VR), I believe the
future is even brighter for Augmented Reality (AR) in the near term.
I’m incredibly bullish for the possibilities of AR because I believe
there is a distinct advantage for AR to be accepted sooner and on a
wider basis than VR, particularly in the commercial sector. AR is
already in use by a number of companies through the use of Google Glass.
Surprised? Google Glass is still in the field, particularly being
trialed in the health care field for use by EMT’s and Emergency Room
staff. Additional augmented reality headsets like Microsofts Hololens
will reach the market soon. The use of AR in the commercial sector will
be a tremendous boon for the technology and will allow it to mature
without the need of an instant consumer hit.”
Dr. Monica Burns – Author and Founder of
“Scannable technology is a powerful teaching and learning tool.
When it comes to engaging students in augmented reality experiences
educators can create deeper learning opportunities where students are in
the flow of learning. It’s been very exciting to watch teachers explore
the ACES Framework outlined in my book *Deeper Learning with QR Codes and Augmented Reality: A Scannable Solution for Your Classroom.* With augmented reality teachers give students the opportunity to interact with course material in a completely new way!”
“While Virtual Reality gets a lot of talk because of how cool it
is for gaming and entertainment, Augmented Reality is going to truly
impact the way we work, play and live. Blended experiences between our
digital lives and our offline lives are not only possible, but something
we are seeking. From instant access to information to rapid training
and development, Augmented Reality will have a huge impact this year and
it will get even bigger in the future.”

Tim Hughes – Co Founder at Digital Leadership Associates
“Augmented Reality not Virtual Reality is the way forward for
technology, with backers like Google who are 100% behind AR. The AR
market will be driven by gaming, with Pokemon Go being the first mover
and Harry Potter soon to be released, I can see that with each
blockbuster film there will be an AR game. In the future you will see
the integration of apps to offer a single AR interface. Think Google
street maps, plus Siri, plus augmented reality. Thus giving the user a
single experience across multiple platforms.”
MAPPING THE COMMUNITY
We were very interested in seeing which
brand and individuals were leading the discussion around augmented
reality, so we analysed over 584K tweets from 5th July – 2nd October
2016 mentioning the key words: “Augmented Reality OR augmentedreality OR
#AR”. We then identified the top 100 most influential brands and
individuals leading the discussion on Twitter. What we discovered was a
very engaged community, with much discussion between individuals and
brands. Below you can see a network map of the online conversation with
number one individual Keith Curtin at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 brand Aurasma at
the centre and all the conversations to and from the influencers in
their field. If you are interested in learning more about
identifying, managing and engaging with influencers click here to get in touch!

TOP 100 INDIVIDUALS
We looked at all the individuals
engaging on Twitter to bring you a list of the top influencers
in Augmented Reality. Below is the top 50, if you want to see who ranks
from 50-100 be sure to download the full report by clicking the download
button below.
Download The Full Report

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